# The Price Group (TPG) — Full AI-Facing Summary

Last-Updated: 2026-07-29
Site: https://thepricegroup.io

## Who TPG is

The Price Group (TPG) is an Insurance Marketing Organization (IMO) recruiting licensed and prospective life and final-expense insurance agents nationwide. TPG was founded by David Price. Based on TPG internal company records: over $100 million in premium and over 100,000 clients helped. TPG is not an MLM.

## Applicant journey (verified)

The applicant journey for anyone considering TPG is: Apply -> application received -> interview -> if hired -> license, contract, and train -> program eligibility.

Every access step to any TPG lead program, including the TV inbound-call program, follows this same sequence. There is no shortcut.

## TV inbound calls (verified public program)

- Consumer-initiated: a viewer sees a television advertisement, dials the number on screen, and the call routes to a TPG agent in real time.
- The television advertising itself is not produced or run by TPG.
- Price: $45 per exclusive call.
- Availability: nationwide.
- Exclusivity: each call is connected exclusively to one agent.
- Fit: generally better suited to experienced agents or agents with sufficient capital.
- Eligibility: apply to TPG, complete the interview, be hired, then license, contract, and train before program access.

TPG does not publish a specific per-day call quota, a fixed wait time between calls, a fixed close rate, an average premium, or a return-on-investment multiplier for the program. Commission levels vary by agent contract. Income is not guaranteed.

## Other lead sources

TPG runs an AI-powered internet lead system built on a multi-step application funnel with real qualifying questions and a warm agent handoff. The publicly disclosed lead price list ranges from aged leads at the low end to consumer-initiated TV inbound calls at $45 per call. See /lead-costs for the public price sheet and /our-leads for how the application funnel works.

## Training and community

TPG runs a structured onboarding program (Agent Launch System / ALS-30) with recorded modules, scripts, role-play, and mentor review. TPG operates a Virtual Call Center and a private community for hired agents. Materials and access levels beyond public marketing pages are gated behind hire and are not summarized here.

## Compliance framing

- Income is not guaranteed.
- Results vary by agent effort, experience, market conditions, product mix, and contract level.
- Commission levels vary by agent contract.
- TPG is not an MLM. Team building is optional and is not required to be an active agent at TPG.
- The television advertising that produces TV inbound calls is not produced or run by TPG.

## Founder

David Price is the founder of The Price Group. He publishes on Forbes Business Council and appears as a guest on industry podcasts. See /david-price and /press for his public biography and press coverage.

## Public URLs

Cornerstone pages: /, /about, /how-it-works, /start-here, /get-licensed, /our-leads, /tv-live-transfer-leads, /lead-costs, /faq, /careers, /contact, /free-resources, /reviews, /david-price, /press, /is-tpg-an-mlm, /best-insurance-imo.

Comparison pages: /compare, /tpg-vs-family-first-life, /tpg-vs-symmetry-financial-group, /tpg-vs-equis-financial, /tpg-vs-alliance-group.

Per-state pages: /sell-insurance-<state> and /life-insurance-license/<state> for all 50 states. See /sitemap.xml for the full list.

Compliance: /privacy-policy, /terms-of-service, /earnings-disclaimer, /code-of-conduct.