The IMO Built for the Future of Insurance

While other IMOs are stuck in the past, The Price Group is building what's next. AI-powered leads. Tech-enabled training. Systems that scale with you. We're not just keeping up with the future of insurance -we're creating it.

What Sets Us Apart

What Makes The Price Group Different

We built TPG for agents who are tired of the old way -bad leads, outdated training, and IMOs that disappear after you sign. Our tech-first approach means you get AI-powered leads that actually convert, daily live training you can access from anywhere, and systems designed to help you build a real business, not just earn commissions.

We're not just another IMO. Our TPG System and AI-powered leads help agents build real businesses. Read success stories from our community. Ready to ?

TPG team collaborating in modern office space, showing company culture and teamwork

AI-Powered Leads

Exclusive, data-enriched leads delivered daily with verified contact info and buying signals

Daily Live Training + VCC

Monday through Friday live Zoom sessions plus our VCC (Virtual Call Center) for real-time support and team collaboration

Agent Launch System (ALS-30)

Comprehensive onboarding that gets you from licensed to profitable in your first month

Multi-Carrier Access

Multiple A-rated carriers across life, final expense, Medicare, and annuities

VCC (Virtual Call Center)

Work side-by-side with agents in real-time via Zoom. Learn, listen, and get instant support while dialing

Build Equity, Not Just Commissions

Create a sellable insurance business with real value, not just a paycheck

The TPG Impact

$100M+
Total Production
All 50
States
7+
Years Strong
100%
Remote
What We Stand For

Our Core Values

The principles that guide everything we do at The Price Group

TPG leadership and mentorship, showing guidance and support for insurance agents

People First

We prioritize the needs of our clients and agents, ensuring that every decision and action reflects our commitment to their well-being and success.

Integrity

We conduct our business with honesty and transparency, always doing what is right for our clients and agents.

Empowerment

We empower our clients by providing diverse insurance options and our agents by creating an environment of growth, support, and camaraderie.

Excellence

We strive for excellence in every aspect of our business, from the quality of our services to the development of our team.

Community

We believe in building not just a business but a community where everyone feels valued and included, fostering a sense of belonging and shared purpose.

Ownership

We take responsibility for our results and our mindset. Rather than complain, we focus on solutions, accountability, and moving forward with purpose.

Meet the Founder

David Price - Founder & CEO

David Price, founder and CEO of The Price Group, Forbes Business Council member helping agents build sellable insurance businesses

From Government Housing to $100M+ in Production

I didn't grow up with connections, capital, or a roadmap to success. I grew up in government housing, watching my family struggle to make ends meet. Those early years taught me something most business schools can't: when you come from nothing, you learn to build with whatever you've got.

By my early twenties, I was battling addiction. In 2013, I made the decision to get clean and rebuild my life from the ground up. That choice changed everything.

Discovering Insurance

In 2018, I got my insurance license with zero experience and zero industry connections. I didn't know anyone in the business. I just knew I needed an opportunity where my work ethic could speak for itself.

Within 36 months, I became one of the fastest agents in the industry to deposit over $1 million. By my fourth year, I was earning over $1 million annually. But the money wasn't the point - it was proof that ordinary people could win in this industry if they had the right system.

Building The Price Group

I founded The Price Group because I saw too many agents fail - not from lack of effort, but from lack of support. Bad leads. Outdated training. IMOs that disappear after you sign.

I built TPG to be different. We run live training calls every single day. We built the Agent Launch System (ALS-30) to take agents from licensed to profitable in 30 days. And we created a culture where agents actually help each other win.

Today, TPG has generated over $60 million in total production, serves agents in all 50 states, and has helped more than 60,000 families secure their futures.

What I Believe

Your insurance license is a business license. If you're willing to put in the work, you deserve a real shot at building something - not just earning commissions, but building equity, freedom, and a business you could actually sell someday.

That's what we do at The Price Group. We help agents build real businesses from home.

Never Settle.

Credentials & Recognition

Forbes Business Council

14+ Published Articles

$100M+ Total Production

Lifetime Agent Production

60,000+ Families Helped

Policies Written

Featured in: Forbes, Authority Magazine, Business Innovators Radio, VoyageLA, Shoutout LA

TPG in the Media

Recognition and community events

Follow David Price and The Price Group on social media for the latest updates, training content, and community events.

Follow The Price Group

Want to know more? Check our FAQ →

Ready to Build Your Insurance Business?

Join agents nationwide building the future of insurance sales

Serving agents nationwide