TV Live Transfer Leads: They Call You
Stop dialing. Start answering. Our TV ads run nationwide. When a viewer wants coverage, they pick up the phone and call. That live call is transferred straight to you. No cold dialing, no voicemail graveyard, no chasing internet leads who forgot they filled out a form.
Available exclusively to licensed agents contracted with The Price Group.
What Is a TV Live Transfer Lead?
A TV live transfer is a consumer-initiated inbound call. A prospect, typically a senior aged 50 to 85 watching television, sees our commercial about final expense coverage, decides they want to learn more, and dials the number on their screen. That live call routes straight to an available TPG agent in real time.
Read that again: they called us. Nobody dialed them off a list. Nobody interrupted their dinner. There is no outbound call center pressuring people into a transfer. The person on the line made the decision to pick up the phone, which is why these calls convert at a different level than any lead you dial yourself.
Consumer-Initiated vs. Outbound Transfers
Most live transfer vendors run outbound call centers. They dial cold lists, and if someone does not hang up, they transfer them to you. That prospect never asked to be called.
How It Works
1. Our TV ads run nationwide
Commercials air during daytime programming watched by the 50 to 85 final expense market.
2. A viewer calls in
Live, on their own initiative. They saw the ad and picked up the phone.
3. The call routes straight to you
No qualifier step, no operator screening. The live call is transferred to an available TPG agent while the prospect is ready to talk.
4. You take the conversation
The hardest part of insurance sales (getting a genuinely interested person on the phone) is already done.
The Details
The Math (Illustrative)
10 transfers at $45 = $450 in lead cost.
Live transfer close rates across the industry typically run 15 to 30%, meaningfully higher than internet leads, because you only pay for a live conversation with an interested caller.
At a 20% close on 10 transfers, that is 2 applications. At TPG's verified Q3 2025 average premium of $1,081 and 100% first-year commission, that is roughly $2,162 in gross commission on $450 of calls.
These are illustrative numbers, not guarantees. Results depend on your skills, licensing, consistency, and market conditions. Some batches will close better than others. See our full earnings disclaimer.
Who These Are For
Agents who will not dial
If cold calling is the reason you have not hit your numbers, this removes it.
Producers who want to scale
Add inbound volume on top of your existing lead flow.
New agents building confidence
Talking to people who want to talk is the fastest way to learn the sale. Pair with ALS-30 training.
How to Get Access
TV live transfers are exclusive to TPG agents. Joining is free. You get the transfers plus daily live training, top contracts, and the full TPG system.
- 1
- 2Get licensed. We will guide you. Start here.
- 3Complete ALS-30 training.
- 4Turn on your transfers.
Frequently Asked Questions
What are TV live transfer leads?
TV live transfer leads are inbound calls from prospects who saw a television ad about final expense or life insurance coverage and called the number on screen. The live caller is transferred to a licensed agent in real time. Because the consumer initiates the call, intent is far higher than outbound-generated leads.
How much do TV live transfers cost at The Price Group?
$45 per transfer with a 10-transfer minimum. There are no platform fees or monthly fees. Transfers are exclusive, never shared or resold. Available only to agents contracted with The Price Group.
Do I have to sit around all day waiting for calls?
No. That is the biggest complaint agents have with other transfer programs, the drip-feed. TPG's TV ad volume means the wait between calls can be under 2 minutes during the 9 AM to 6 PM ET peak window, so you can plan your day around a concentrated block of live calls. Most agents easily handle 10 calls a day.
Are these outbound telemarketing transfers?
No. Every call is consumer-initiated. The prospect dials in response to a TV ad. There is no outbound call center dialing lists and pushing people into transfers.
What is your replacement policy for bad calls?
Calls that drop under 10 seconds (a connection failure) are replaced. Past 10 seconds the call counts, regardless of outcome. This keeps pricing honest and expectations clear.
Can I buy TPG TV transfers without joining TPG?
No. TV live transfers are exclusive to agents contracted with The Price Group. Joining TPG is free. Apply at thepricegroup.io/start-here.
What close rate should I expect on live transfers?
Industry-wide, live transfer close rates typically run 15 to 30%, versus 5 to 12% for fresh internet leads, because every transfer is a live conversation with someone who asked to talk. Your results depend on your sales skills and consistency. No specific results are guaranteed.
What is the difference between an inbound call and a live transfer?
On a classic live transfer, a telemarketer dials a list, screens whoever answers, and hands the call to an agent. TPG's TV calls are true consumer-initiated inbound calls. The prospect dials the number on their TV screen and the call routes to you. We use the term live transfer because that is what agents search for, but there is no outbound telemarketing anywhere in the chain.
What products do TV transfer callers want?
Primarily final expense life insurance. Callers are typically ages 50 to 85 responding to ads about burial and final expense coverage.
Related Reading
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