Income Disclosure: Results vary. Success in insurance sales depends on individual effort, skill, and market conditions. The testimonials on this page reflect individual experiences and are not guarantees of income or success. View Full Income Disclosure →
How The Price Group Works
The Price Group gives you everything you need to build a successful insurance business from home: world-class training, AI-powered leads, and daily support. Here's how it all works together.
Get Licensed
Complete pre-licensing in 7 days
Complete Training
Agent Launch System (ALS-30)
Get Leads
AI-powered prospects daily
Build Your Business
Scale to agency owner (optional)
What does world-class training (ALS-30) include?
"In 30 days, we take you from licensed to profitable. You're never left to figure it out alone."
What ALS-30 Includes:
30-DAY INTENSIVE LAUNCH PROGRAM
Our Agent Launch System (ALS-30) is designed to get you making sales fast. Whether you're brand new or experienced, ALS-30 gives you the proven path to success.
DAILY LIVE TRAINING (Mon-Fri) + VCC ACCESS
Live sessions every day covering:
- Final expense sales strategies
- Phone scripts that actually work
- NEPQ (Needs-Based Selling) methodology
- Objection handling for every scenario
- Product knowledge and carrier details
- CRM and technology training
Plus access to our VCC (Virtual Call Center) during extended hours for real-time support.
VCC (VIRTUAL CALL CENTER)
Work side-by-side with agents in real-time via Zoom during extended hours. A place to:
- Dial with other agents in real-time
- Listen to live calls and learn from experienced agents
- Get immediate help when you're stuck on a call
- Ask questions and receive instant feedback
- Feel the energy of a team environment from home
No more dialing alone. Jump in the VCC and work alongside your team.
PROVEN SCRIPTS & SYSTEMS
You don't need to reinvent the wheel. We give you:
- Opening scripts for every prospect scenario
- Presentation frameworks
- Closing techniques
- Follow-up sequences
- Recorded call examples from top producers
ROLE-PLAY & PRACTICE
Practice makes perfect. You'll:
- Role-play sales calls with trainers
- Get real-time feedback on your approach
- Practice objection handling before live calls
- Build confidence before dialing prospects
ONE-ON-ONE MENTORSHIP + VCC SUPPORT
You'll be assigned a mentor who's a successful producer:
- Listen to your recorded calls
- Provide personalized feedback
- Answer questions in real-time
- Help you overcome specific challenges
- Weekly check-ins on your progress
Plus immediate help available in the VCC (Virtual Call Center) whenever you need it.
ONGOING EDUCATION AFTER ALS-30
Training doesn't stop after 30 days:
- Weekly coaching calls
- Advanced sales training
- New product updates
- Quarterly events and masterminds
How do our AI-powered, data-enriched leads work?
"Quality leads are the fuel for your business. We give you access to the best."
How Our Lead System Works:
PROPRIETARY AI TECHNOLOGY
Our system uses artificial intelligence to identify qualified prospects who are:
- Ages 50-85 (ideal demographic for final expense)
- Show buying intent signals
- Match ideal customer profile
- Have verified contact information
Not all leads are created equal. Ours are better.
DATA ENRICHMENT
Before a lead reaches your dashboard, we:
- Verify phone numbers and contact info
- Cross-reference multiple data sources
- Add demographic and financial indicators
- Identify the best time to call
- Flag high-intent prospects
This means higher contact rates and better conversations from day one.
FRESH LEADS DELIVERED DAILY
Every day, fresh leads are delivered to your CRM dashboard:
- No stale, recycled leads
- Time-stamped for priority
- Organized by state/territory
- Mobile-accessible for on-the-go work
Log in each morning and start dialing. It's that simple.
EXCLUSIVE ACCESS (Not Shared)
Unlike most IMOs, our leads aren't shared with dozens of agents:
- You have access to exclusive lead flow
- Not competing with 50 other agents calling the same person
- Higher contact rates
- Better customer experience
- More closed sales
HIGHER CONVERSION THAN TRADITIONAL LEADS
Results speak for themselves:
- 20-30% contact rate (vs 10-15% industry average)
- 15-25% close rate on contacted leads
- Less time wasted on bad data
- More time selling
"Our lead system is a competitive advantage. You'll feel the difference on your first day of calling."
What daily support and community do you get?
"You're joining a family, not just an IMO."
What You Get:
DIRECT ACCESS TO LEADERSHIP
Including CEO David Price:
- Daily availability during business hours
- Open-door policy for questions
- Personal investment in your success
- Real relationships, not ticket systems
YOUR ASSIGNED MENTOR
Every agent gets a mentor who:
- Is a successful, active producer
- Knows what works because they're doing it
- Genuinely cares about your success
- Available via call, text, or Telegram
ACTIVE AGENT COMMUNITY
Connect with agents nationwide:
- Private Telegram group (instant communication)
- Facebook community for networking
- Regular virtual events
- In-person meetups and conferences
- Celebrate wins together
- Share strategies and tips
WEEKLY COACHING CALLS
Beyond ALS30, we have:
- Open Q&A sessions every week
- Advanced training topics
- Guest speakers (top producers, carrier reps)
- Strategy discussions
HELP WHEN YOU'RE STUCK
Struggling with a specific issue?
- Reach out to leadership or your mentor
- Get on a call within 24 hours
- Work through problems together
- No one gets left behind
"The support at TPG is what agents mention most often when asked why they chose us."
Your Path to Success
"This is a proven path. Follow the system, do the work, and results follow."
THE TIMELINE:
MONTH 1: LAUNCH
- Complete pre-licensing in 7 days
- Complete ALS30 training (30 days)
- Make your first sales (typically week 2 of calling)
- Focus: Make your first sales and build momentum
Most agents make their first sale within 2 weeks of starting training. The scripts work, the leads are quality, and you have daily support.
MONTH 2-3: BUILD CONSISTENCY
- Develop daily habits and routines
- Increase call volume and efficiency
- Refine your scripts and approach
- Build confidence with every call
- Focus: Build consistent sales performance
This is where it clicks. You're no longer "new" - you're a producer. Your commission checks are growing.
MONTH 4-6: SCALE TO AVERAGE
- Reach consistent sales performance
- Consistent performance week over week
- Master objection handling
- Build referral business
- Strong income potential with proven systems
You're now a confident, successful insurance agent with a real business.
MONTH 6+: GROW BEYOND
- Continue scaling your personal production
- Start earning renewal commissions at month 13+
- Optionally build a team (recruit & train)
- Consider agency ownership path
- Build true business equity and long-term value
Successful agents build passive income through renewals and may choose to scale into agency ownership.
Important: Team Building is 100% Optional
TPG is NOT an MLM. You earn money by selling insurance policies to clients -not by recruiting people.
Most of our successful agents focus solely on personal sales and never build a team. Building an agency is an optional path for those who want to scale beyond personal production -but it's not required to be successful or make great income.
Your success at TPG is based on helping families with insurance -not recruiting.
"Many agents make their first sale within days of starting calls. The timeline depends on your effort and commitment to the process."
Why Choose The Price Group?
What makes TPG different from other IMOs:
PEOPLE-FIRST CULTURE
- 4.9-star Google rating
- Family atmosphere, not corporate
- Leadership that genuinely cares
- Low agent turnover (agents stay because they love it)
MODERN TECHNOLOGY
- AI-powered lead system (not traditional aged leads)
- Modern CRM and tools
- Mobile-accessible everything
- Always innovating
PROVEN SYSTEMS
- ALS30 has launched hundreds of successful agents
- Scripts that work (tested on thousands of calls)
- Clear path from training to profit
- Track record of success
BUILD REAL EQUITY
- This isn't just commissions
- You're building a sellable business
- Unlock Agency Accelerator for team building
- Create generational wealth
NATIONWIDE
- Licensed nationwide
- Help with multi-state licensing
- Serve clients anywhere
- True location freedom
$100M+ PRODUCTION
- Proven track record
- Trusted by carriers
- Industry leader
- Financial stability
"We're not the biggest IMO. We're the best."
Frequently Asked Questions
How long does it take to get started with The Price Group?
Most new agents complete pre-licensing in about 7 days, then move into the Agent Launch System (ALS-30) for structured onboarding. From licensed to live on the phones is typically 2-3 weeks.
Do I have to pay to join TPG?
No. There is $0 to join The Price Group. You only invest in your pre-licensing course (around $149 through JustInsurance) and any leads you choose to purchase as you build your business.
What kind of leads will I work?
TPG provides AI-powered, data-enriched leads for prospects ages 50-85, primarily for final expense and life insurance. Leads are exclusive to you, verified, and delivered fresh daily to your CRM dashboard.
Is The Price Group an MLM?
No. TPG is an Independent Marketing Organization (IMO). You are a licensed insurance agent earning commissions on the policies you sell. Building an agency is 100% optional, not required.
What support do I get day-to-day?
You get daily live training, the Virtual Call Center (VCC) where you can work leads alongside other agents, access to senior mentors, a Skool community, and direct support from leadership.
Can I work from home selling insurance with TPG?
Yes. The Price Group is built for remote, work-from-home insurance agents. All training, leads, support, and sales happen virtually so you can run your business from anywhere.
Questions about training, leads, or support? Check our FAQ →
Want to see what you'll be working with? Check out our free scripts and tools →
Comparing organizations? See how we rank against the best insurance IMO options for 2026.
Ready to Get Started?
Join hundreds of agents who are building real businesses with TPG.