The Price Group Lead Costs & ROI
Most IMOs make you get on a call to find out what leads cost. Here is our full price list. Every lead is exclusive to you, never shared, never resold, and AI-verified before delivery.
Every form-based tier below goes through our 7-step, 10-field application process. See how a TPG lead is made.
Full Lead Pricing
TV Live Transfers
Consumer-initiated inbound calls. Prospects see our TV ad and call in. Live-transferred to you. 10-call minimum. Calls flow 9 AM to 6 PM ET (and after 6 PM ET too). Wait between calls can be under 2 minutes.
See how TV transfers work .Veteran Leads
Veterans and military families seeking coverage. A high-trust, underserved market with strong close rates.
Spanish-Language Leads
Spanish-speaking prospects matched to bilingual agents. Far less competition than the English-language market.
Premium Final Expense
Fresh, high-intent FE prospects showing active buying signals. Our strongest dialing lead.
Standard Final Expense
Fresh, exclusive FE leads, AI-verified and data-enriched.
Overflow Leads (0 to 29 days)
Recent leads that were not worked at generation. Strong value tier for consistent dialers.
Aged Leads (30 to 60 days)
Skill-building volume for new agents and fill-in dials between fresh batches.
Aged Leads (61 to 120 days)
Cheapest at-bats available. Best as supplemental volume, not a primary strategy.
No platform fees. No CRM fees. No monthly minimums (TV transfers: 10-call minimum per order). You set your own budget, and you are never required to buy leads from TPG.
Which tier should you start with?
- Hate dialing? TV live transfers. The prospect calls you.
- New agent on a budget? Mix standard FE ($24) with aged leads ($5 to $10) to build skills without burning cash.
- Experienced closer? Premium FE ($29) and veteran leads ($45) give the highest intent per dial.
- Bilingual? Spanish leads at $35 are one of the best ROI pockets in the industry right now.
What "AI-Powered" Actually Means
Our form-based leads are not just a list of names from a database. The system identifies prospects ages 50 to 85 showing buying intent, verifies phone numbers in real time (disconnected and fake numbers are replaced), enriches the data with demographic and financial indicators, and flags high-intent prospects. The result: 20 to 30% contact rates versus 10 to 15% on traditional shared leads.
The ROI Math
Here is a realistic example using the standard FE tier at $24. These are illustrative numbers, not guarantees. All income examples use 100% first-year commission.
Your actual results will vary based on sales skills, consistency, the states you are licensed in, and carrier underwriting. Some weeks you will write zero. Some weeks you will write five. The agents who succeed treat this as a business, not a lottery ticket. See our full earnings disclaimer.
Compared to Other IMOs
Most IMOs charge between $10 and $50 per lead but hide pricing behind a phone call. The difference is not just price. It is quality, exclusivity, and verification. Key questions to ask any IMO about their leads:
- Are leads shared with multiple agents? (Ours are not.)
- How old is the data? (Ours are delivered daily.)
- Are phone numbers verified before delivery? (Ours are.)
- What is the actual contact rate? (Ours average 20 to 30%.)
- Can you control your lead volume? (Yes, you set your own budget.)
- Do you offer consumer-initiated TV live transfers? (Ours are $45, 10-call minimum.)
No Hidden Fees
There is no monthly platform fee. No CRM fee. No technology fee. No desk fee. Zero cost to join The Price Group. Your only investment is your state insurance license (approximately $350 to $500 all-in) and the leads you choose to purchase. We reimburse your licensing costs after your first 3 sales.
Common Lead Questions
How much do The Price Group leads cost?
TPG publishes exact lead pricing: TV live transfers $45 per call, veteran leads $45, Spanish-language leads $35, premium final expense $29, standard final expense $24, overflow leads (0 to 29 days) $15, aged leads $10 (30 to 60 days) and $5 (61 to 120 days). All leads are exclusive to the purchasing agent.
What are TPG's TV live transfers?
Consumer-initiated inbound calls. Prospects see TPG's television ads and call in themselves. Calls are live-transferred to agents during the 9 AM to 6 PM ET peak window (and after 6 PM ET as well). $45 per call, 10-call minimum, exclusive. Available only to contracted TPG agents.
Why are veteran leads more expensive?
Veteran leads cost more to generate and are matched to a smaller, high-trust audience that converts well. As with any tier, judge them on cost per issued policy rather than sticker price.
Can I start with a small lead budget?
Yes. Many new agents start by mixing standard FE leads ($24) with aged leads ($5 to $10) while they build their skills. Agents control their own budget.
Do I have to buy leads from TPG?
No. Agents are welcome to generate their own leads, work referrals, or purchase from other vendors. Most choose TPG leads because of the quality, pricing, and exclusivity, but it is never required.
What if I get bad leads?
For form-based leads: if a phone number is disconnected or the person is deceased, agents report it and the lead is replaced. AI verification catches most before delivery. For TV live transfers: calls that drop under 10 seconds (connection failures) are replaced. Past 10 seconds the call counts, regardless of outcome.
How are leads delivered?
Fresh form-based leads are delivered daily to the agent's CRM dashboard, organized by state. TV live transfers are routed to the agent in real time as the prospect calls in.
Are TPG leads shared with multiple agents?
No. Every lead is exclusive to the agent who purchases it. Leads are never shared or resold.