The Price Group Lead Costs & ROI
One of the most common questions we get is "How much do leads cost?" We believe in full transparency. Here is exactly what our leads cost, what you get, and how to think about ROI as a new or experienced insurance agent.
Lead Pricing Overview
Aged Leads
Previously generated leads, 30 to 90 days old. Good for new agents building skills and confidence.
Fresh Leads
Generated within the last 1 to 7 days. AI-verified, data-enriched, exclusive to you.
Premium Leads
High-intent prospects showing active buying signals. Highest contact and close rates.
All leads are exclusive to you. They are never shared with other agents. Every lead is AI-verified and data-enriched before delivery.
What "AI-Powered" Actually Means
Our leads are not just a list of names from a database. The system identifies prospects ages 50 to 85 showing buying intent, verifies phone numbers in real time (disconnected and fake numbers are replaced), enriches the data with demographic and financial indicators, and flags high-intent prospects. The result: 20 to 30% contact rates versus 10 to 15% on traditional shared leads.
The ROI Math
Here is a realistic example. These are not guarantees. Results depend on effort, skill, and consistency.
That is a simplified example. Your actual results will vary based on sales skills, consistency, the states you are licensed in, and carrier underwriting. Some weeks you will write zero. Some weeks you will write five. The agents who succeed treat this as a business, not a lottery ticket.
Compared to Other IMOs
Most IMOs charge between $10 and $50 per lead. The difference is not just price. It is quality, exclusivity, and verification. Key questions to ask any IMO about their leads:
- Are leads shared with multiple agents? (Ours are not.)
- How old is the data? (Ours are delivered daily.)
- Are phone numbers verified before delivery? (Ours are.)
- What is the actual contact rate? (Ours average 20 to 30%.)
- Can you control your lead volume? (Yes, you set your own budget.)
No Hidden Fees
There is no monthly platform fee. No CRM fee. No technology fee. No desk fee. Zero cost to join The Price Group. Your only investment is your state insurance license (approximately $350 to $500 all-in) and the leads you choose to purchase. We reimburse your licensing costs after your first 3 sales.
Common Lead Questions
How much do The Price Group leads cost?
Leads range from $5 to $45 each depending on tier. Aged leads run $5 to $15, fresh leads $15 to $30, and premium high-intent leads $30 to $45. All leads are exclusive to the agent who purchases them.
Can I start with a small lead budget?
Yes. Many new agents start with 25 to 50 aged leads per week while they build their skills. Agents control their own budget.
Do I have to buy leads from TPG?
No. Agents are welcome to generate their own leads, work referrals, or purchase from other vendors. Most choose TPG leads because of the quality and exclusivity, but it is never required.
What if I get bad leads?
If a phone number is disconnected or the person is deceased, agents report it and the lead is replaced. The verification system catches most of these before delivery, but no system is perfect.
How are leads delivered?
Fresh leads are delivered daily to the agent's CRM dashboard, organized by state and criteria.
Are TPG leads shared with multiple agents?
No. Every lead is exclusive to the agent who purchases it. Leads are never shared or resold.