David Price

David Price grew up on government assistance. His family relied on food stamps and public housing. There was no trust fund, no connections, no business education waiting for him.

At 18, he enlisted in the United States Army. The military taught him discipline, structure, and the ability to execute under pressure. Skills that would later define how he built The Price Group.

After his service, David entered the insurance industry with no experience, no leads, and no mentor. He started making cold calls from a card table in a spare bedroom, earning $7.25 an hour at his day job while building his insurance business on the side.

Within his first year, David crossed $500,000 in production. Within three years, he had passed the seven-figure mark. But what set David apart was not just his own sales numbers. It was his obsession with building a system that other people could replicate.

In 2018, David founded The Price Group as an Insurance Marketing Organization headquartered in St. Petersburg, Florida. His thesis was simple: the insurance industry was stuck in the 1990s. Agents were still buying shared leads, driving to kitchen-table appointments, and getting minimal training. David believed technology, virtual sales, and real mentorship could change everything.

He was right. The Price Group has since grown to over $100 million in total production, with 1,377+ agents hired and 418+ in active production. The organization operates in all 50 states, and agents sell exclusively by phone. No door knocking. No face-to-face appointments.

David personally leads daily live training sessions, participates in the Virtual Call Center with agents, and maintains an open-door policy that is unusual for a founder of an organization this size. He is a Forbes Business Council contributor with 15+ published articles on insurance sales, entrepreneurship, and business growth.