The Alliance and The Price Group both contract independent insurance agents, but the model and culture are different. This page lays out lead sources, training, contract structure, and ideal-agent fit for each.
About The Price Group
The Price Group (TPG) is an independent insurance marketing organization built around AI-powered final expense leads, daily live training, and a remote telesales model. Agents keep their own book of business and build agencies on a non-MLM contract.
About The Alliance Group
The Alliance Group is an independent insurance marketing organization with a national agent base. It operates a hierarchical agency model with both field and telesales agents across multiple product lines. Lead programs come through internal vendors.
Side-by-Side: TPG vs The Alliance Group
| Feature | The Price Group | The Alliance Group |
|---|---|---|
| Business model | Independent IMO. Remote telesales focus. | Independent IMO. Hierarchical agency model. |
| Lead model | AI-powered, data-enriched final expense leads. | Direct mail, digital, internal vendor leads. |
| Lead cost | Transparent $5 to $45 range, disclosed up front. | Varies by vendor and lead type. |
| Training | Daily live virtual call center, ALS30 30-day onboarding. | Upline-led, recorded library, periodic events. |
| Contract type | Independent contractor. Carrier-direct. | Independent contractor. Release terms vary. |
| Recruiting requirement | None. Optional path for agency builders. | Encouraged. Override structure rewards recruiting. |
| Support model | Daily live mentorship, virtual call center. | Upline-dependent. |
| Remote work | 100% remote, telesales-first. | Mixed field and remote. |
Who Each Is Best For
The Price Group is best if
- You want a focused remote telesales career.
- You want AI-powered leads with transparent pricing.
- You want daily live training instead of a recorded library.
- You want optional agency building, not required recruiting.
The Alliance Group is best if
- You want broad product diversification across multiple lines.
- You prefer a hybrid field and telesales model.
- You are motivated by building a large recruited agency.
"What sold me was the daily call. Every morning I know there are people doing the work and I can ask questions in real time."
TPG Agent . Joined 2025
TPG vs The Alliance Group: FAQs
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Want more comparisons? See all TPG vs IMO comparisons or read our best insurance IMO guide for 2026.
Related Reading:
Captive vs Independent Agent | How to Read an IMO Contract | What Is an IMO? | Best IMO for New Agents