Equis Financial and The Price Group both work with telesales-friendly agents in the final expense space. The differences show up in lead model, training cadence, and how the day-to-day actually runs. This is the honest side-by-side.
About The Price Group
The Price Group (TPG) is an independent insurance marketing organization built around AI-powered final expense leads, daily live training, and a remote telesales model. Agents keep their own book of business and build agencies on a non-MLM contract.
About Equis Financial
Equis Financial is an independent IMO focused on final expense, mortgage protection, and term life. The agency runs a hierarchical override model with both field and telesales agents. Lead programs include direct mail, digital, and aged leads through internal vendors.
Side-by-Side: TPG vs Equis Financial
| Feature | The Price Group | Equis Financial |
|---|---|---|
| Business model | Independent IMO. Telesales-first. | Independent IMO. Hybrid field and telesales. |
| Lead model | AI-powered, data-enriched leads with buying-intent signals. | Direct mail, digital, and aged leads via internal vendors. |
| Lead cost | Transparent $5 to $45 range. | Varies by lead type. Direct mail typically $25-$40+. |
| Training | Daily live virtual call center, ALS30 30-day program. | Recorded library, upline-led calls, periodic events. |
| Commission contracts | Competitive carrier-direct contracts. | Competitive independent contracts. |
| Contract type | Independent contractor. Vested per carrier. | Independent contractor. Release terms vary. |
| Recruiting culture | Optional. No quotas. | Encouraged. Overrides reward team building. |
| Live support | Daily live virtual call center with active agents and mentors. | Upline-dependent. Varies by agency. |
Who Each Is Best For
The Price Group is best if
- You want true 100% remote telesales.
- You want daily live training, not a recorded library.
- You want AI-enriched leads, not just direct mail.
- You want a virtual call center to plug into from day one.
Equis Financial is best if
- You want flexibility to do both field and telesales.
- You prefer a self-paced training library over daily live calls.
- You want an established, broadly distributed agency network.
"Coming from a more traditional setup, the virtual call center is what I missed. You actually feel like part of a team even though you are remote."
TPG Agent . Joined 2025
TPG vs Equis Financial: FAQs
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